There was even a robot “dog” named Squeakee that looks like a Jeff Koons-esque balloon animal and features more than 50 sounds and interactions. Skyrocket Toys debuted Moji, the Lovable Labradoodle, which features more than 150 sounds/motions and 10 tricks to learn including high-five and speak. Hasbro released some more additions to their FurReal line, including FurReal Mama Josie the Kangaroo Pet, which has more than 70 sounds and interacts not only with your kid but also her own kids (she comes with three little joeys and responds to them in a very nurturing way). While Hasbro’s Baby Yoda, aka The Child, was the animatronic darling of the show, many toymakers debuted similar creations of their own. While it’s easy to scoff at the comeback trend and view it as companies capitalizing on the modern need for an IV-drip of nostalgia (and it is), we choose to view it in a more positive light: The more excited a parent is to introduce their child to a toy they loved as a kid, the more that parent will participate in play. There were also comebacks from G.I Joe, retro figures from Star Wars, new Transformers figures to coincide with the recently-announced Transformers: War for Cyberton on Netflix, a new take on hopscotch as well as additional Polly Pocket figures and Tamagotchi retreads. A modernized Etch-a-Sketch made its debut, this time featuring a spherical board that allows players to actually draw circles. Hasbro brought back the 80’s shopping spree game Mall Madness that comes with a 3-D game board of a two-story shopping mall as well as Tiger Handheld Electronic games with such titles as The Little Mermaid, Transformers, X-Men, and Sonic the Hedgehog 3. Nostalgia was, once again, a driving force behind many big brand toy releases. Here, then, are 11 major takeaways from Toy Fair 2020. Shaq was there on behalf of Tonka Trucks but wandered over to the Care Bears booth because why not?ĭespite the technicolor madness of Toy Fair, the show acts as a barometer for the toy industry - and showcases the larger trends within the wide world of play.
There was a performance by a Trolls band.
An opportunity for toy manufacturers to preview their latest and greatest products for the year ahead, this year’s show featured more than 1,000 vendors as well as a dizzying cocktail of costumed characters, glitter-coated signs, life-sized action figures, chirping electronics, and kidfluencers upon kidfluencers. The 117th annual New York Toy Fair took place this weekend at the Javits Center in Manhattan.
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